One topic. One working document. Your team ships.
PackCraft is a content production system for small marketing teams. One topic in, and you get publication-ready copy for each platform, a slide-by-slide brief for your designer, a scene-by-scene video script, and the checklist that ties it together. It works inside your stack. Slack or Telegram, your call.
Try it on your brand
Paste your site or social profile. PackCraft returns copy and publishing logic for two platforms. Free, no signup.
Free. No signup. Ready in 40 seconds.
PRODUCTION PACK
GlowLab
The evening skincare ritual: 5 mistakes almost everyone makes
Platform Copy
IG Carousel, TikTok, LinkedIn, Pinterest
Visual Brief
7 slides with hex codes and layout
Video Script
7 scenes, 2 variants (on-camera / B-roll)
Execution Checklist
Who does what, in what order
Production Pack ready.
Instagram: ready post, hashtags, posting time
This is an example built from your website's public info. Without a knowledge base.
With your full base (your products, your audience, your tone, 30 proven approaches that work) every line reads like copy your best writer produced on their best day.
Full pack: up to 8 platforms, 7 brief slides, 7 script scenes (2 variants), assembly checklist.
"Skincare starts with proper cleansing. Choose products that suit your skin type."
"Your skin already knows what to do. The evening ritual with Niacinamide Serum isn't 8 steps from TikTok. It's three: remove, nourish, seal."
This is a short demo pack. Want to see the full version?
View full example (5 platforms, 7 designer slides, 7 video scenes) →5 platforms. 7 brief slides with hex codes. 7 script scenes, 2 variants. Assembly checklist. QA report.
Want to keep your result?
We'll also send an invite for a 15-minute demo.
Why content breaks in small teams
The draft is not the problem. What happens after the draft is the problem.
of the workday goes to coordination, not the work itself
of projects need three to five rounds of revision
of marketing budget is lost to weak briefs and rework
Sources: Asana, Anatomy of Work 2022; Ziflow / AMA, State of Creative Workflow 2023; BetterBriefs, 2021.
You have the topic. You have the draft. But the designer is still waiting on specs, the video has not been shot, revisions keep looping , and you are explaining the brand for the third time this month.
This is not a generic AI draft
Text is cheap now. The expensive work starts after the text.
- One working document for every platform
- 10,000+ word brand knowledge base locked in
- Your team starts from signal, not from zero
Who actually does the work
Your people do. PackCraft gives them the execution layer they are missing.
Social media manager
gets publication copy, hashtags, and posting logic.
Designer
gets a clear visual brief with hex codes and layout.
Videographer
gets a scene-by-scene script with two variants.
Marketing lead
gets the sequence, review gates, and handoff.
What it looks like in practice
PackCraft runs inside a chat window you already use. Slack or Telegram, your choice. Four commands. Type, paste a URL, or send a voice note. Each pack closes its part of the work.
Your team on Slack? Delivery works there too — available on request.
- /copy
- Production Pack for every active platform
- Stop rewriting the same idea five times
- /plan
- Monthly content calendar
- Stop planning week by week
- /won
- Mark a post that worked. The system learns from it.
- The next pack is sharper than the last
- /lost
- Mark a post that missed.
- The system corrects what did not land
The system learns from every pack. More feedback now means fewer manual fixes later.
How the pilot works
From first look to approved packs in four weeks.
The packs we produce during the pilot are yours. Publish them, use them, keep them — regardless of whether you continue.
What setup gives you
After the pilot, PackCraft becomes part of your monthly production rhythm.
Brand logic locked in
Tone, audience, approved phrasing, restrictions, visual rules. All in one knowledge base.
Short start
A short intake form is enough. No heavy implementation, no lengthy onboarding.
People change, brand holds
When someone on the team leaves, the brand does not restart from zero.
Multilingual if you need it
Output in multiple languages without rebuilding each pack by hand.
WHERE PACKCRAFT SITS
Generators write. Schedulers publish. Nothing connects them.
Generators
Jasper, Copy.ai, ChatGPT
They give you text. Your team still has to turn it into a brief, a script, a plan.
Schedulers
Buffer, Hootsuite, Later
They publish what you already made. They do not make it.
PackCraft
One topic becomes a full pack: copy, designer brief, video script, checklist. Your team ships it.
The gap between writing and publishing is where small teams lose hours. PackCraft fills it.
One package. Three stages.
No long-term contract. Predictable and direct.
A content agency retainer starts at $3,000 a month. Tools like Jasper or Copy.ai cost $30 to $60 a month, but they hand your team raw text, not a finished pack. PackCraft sits between: at $1,500 a month, your own team gets the assembled pack, copy, brief, script, checklist, ready to ship. The 8 hours they spend building each one by hand drop to about 3 minutes.
Running an agency? See per-client pricing →FAQ
Common questions from marketing leads and founders
Why not just use ChatGPT, Jasper, or Copy.ai?
Those tools help you write a draft. PackCraft gives your team the layer they do not: platform-specific copy, a designer brief with hex codes, a video script with timestamps, an execution checklist, and brand memory that holds across packs. One working document, not a blank chat box.
We already have a social media manager and freelancers. Why do we need this?
PackCraft does not replace them. It removes re-explaining, fuzzy handoffs, and the manual coordination that surrounds their work.
Can agencies use PackCraft for their clients?
Yes — and this is a separate use case with its own pricing. PackCraft runs per client, white-label, under your agency brand. Your client sees your work. You keep the margin. See how it works for agencies →
What if the tone is off? What if it sounds like generic AI?
During setup we build a 10,000+ word brand knowledge base: tone, approved phrasing, restrictions, audience. The system does not invent your voice from scratch. It works inside the rules you set. The /won and /lost commands after each pack refine future output.
What stays under our control?
Everything. Final review, publishing decisions, brand logic. PackCraft delivers working materials. Your team decides what ships and what does not.
What happens when someone on the team changes?
Nothing critical. The brand knowledge base stays in the system. The new person gets the same materials in the same format. The brand does not restart from zero.
Who is this not for?
If you have no team at all and do everything yourself, with no designer, no social media person, and no freelancers, PackCraft will produce materials but nobody will execute them. The system works best where people already exist but the structure between them is missing.
How do you keep our brand and client data confidential?
Your knowledge base is yours. You edit it in your own Google Drive and export it anytime. Content runs through Anthropic's API under its commercial terms, which do not use your data to train models, and PackCraft trains no models of its own. Every pack goes through your team's review before anything is published. Each client's data is kept separate under its own access controls, encrypted in transit and at rest through our infrastructure providers.
Is setup difficult? How long does it take?
No. A short intake form is enough to start. The pilot takes about 3 to 4 hours of your time over 4 weeks. Setup begins right after the pilot.
What if the output does not fit?
That is what the pilot is for. You see 3 to 5 packs on real tasks before making a decision. The $500 pilot fee is credited to setup if you continue. If you decide not to, there is nothing else to pay.
Which platforms are supported?
PackCraft supports 15 platforms: Instagram (feed, Stories, Reels), Facebook, TikTok, LinkedIn, Pinterest, YouTube Shorts, X, Threads, and others. We configure up to 8 of your choice per pack.
Can it work in more than one language?
Yes. Multilingual output is configured during setup, with no manual rebuild for each pack.
Is this a subscription? Can we cancel?
After the pilot and setup, PackCraft runs as a monthly system at $1,500 a month. No long-term contract. If the system does not work for you, you stop.
WHO BUILT THIS
PackCraft was built by Taras Kopytko — 25 years in marketing, three agencies founded, former president of the Direct Marketing Association.
Built this because he needed it and could not find it anywhere. The system running content production for Mishami is the same system you are looking at now.
Start small.
See how it works. Then decide.
Example pack
See a real Production Pack on a real brand
15-min call
Questions and a plan for your brand
Pilot for $500
3 to 5 packs on real tasks